Step into the vibrant and captivating universe of Mister Fred, where creativity and wholeheartedness come together in »The Fred Way.« 
With years of experience as a surface pattern designer, illustrator, print designer, art director, and educator, Mister Fred is a true expert in his field. As Director of Deliberate Design, Fred brings his unconventional perspective and signature Mindful Design methodology to every project he takes on. 

With a reputation for bold and arresting style, Fred has an innate talent for deconstructing complex ideas and products and transforming them into lively and engaging designs that captivate audiences. 

He is dedicated to delivering exceptional results that not only meet but exceed client expectations, consistently going above and beyond to ensure that every project is a resounding success. 

Beyond his remarkable design skills, Fred has a unique vision for using his artistry to make the world a more accessible and loving place. He believes that design has the power to inspire and connect people, and he channels his passion for this vision into every project he takes on. 
Whether working with clients or collaborating with colleagues, Fred brings a warm and friendly demeanor to every interaction, building strong relationships based on mutual respect and trust. 

With his exceptional communication and collaboration skills, he is able to bring fresh and innovative ideas to any project and inspire his team to achieve new heights of creativity and success.

​​​​​​Brand Design: 
Crafting unique and memorable brand identities that resonate with your target audience.

Surface Pattern Design: 
Creating captivating patterns for various applications, from textiles to products.

Bringing ideas to life through captivating and expressive illustrations.

Presentation Design: 
Creating visually engaging and impactful presentations that leave a lasting impression.

Sharing knowledge and insights through workshops and classes to inspire and empower others.

Brand Consulting: 
Providing strategic guidance to elevate brands and drive business success.

Communication Design/Visual Design: 
Designing effective visual communication materials to convey your message with clarity.

Packaging Design: 
Crafting eye-catching and innovative packaging solutions that enhance product appeal.

Print Design: 
Designing print materials that leave a tangible and positive impact on your audience.
Embracing innovative thinking and creative problem-solving to deliver unique and meaningful designs.

Understanding and connecting with clients and audiences to create designs that truly resonate with them.

Striving for excellence in every project, ensuring designs meet high standards and exceed expectations.

Staying true to your vision and voice, infusing genuine emotions and stories into your work.

Continuously learning and evolving, seeking opportunities to expand skills and stay at the forefront of design trends.

Creating designs that not only look great but also make a positive impact on individuals and communities.

Upholding ethical practices and maintaining transparency and honesty in all professional interactions.

Infusing passion and enthusiasm into your work, spreading joy through design and inspiring others.

Client Selection
Adata Technology
Surface Pattern Design for Limited Edition DRAM and SSD (2021—2022) 

Make It In Design 
Masterclass on »Wholehearted Design« (2022)

Trendence Institut 
Trade Fair Booth Design (2023) et al.

Telekom MMS 
Christmas Campaign Design (2022) et al.

Shein International
Fashion Collection (2021) 

Boxer Books/Union Square & Co.
Children’s Books – Idea, Concept, Illustration, Layout, Design (2022) 

I Hate Monday 
Socks Collection (2022) 

Seoul City Government
Illustration Project (2022) 

The Box Out Of The Box
Packaging Design (2021) 

Manual Design (2019) in coop with TRIK Produktionsmanagement 

Mio Mio Mate
Instagram Illustration Campaign (2018) 

Robert Bosch GmbH
Presentation and Infographic Design (2018) in coop with LauferNeo 

Doosan Corporation
Presentation Design (2021—2022) 

Mr. Nam – Vietnamese Cuisine
Holistic Brand Identity Design (since 2019)
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